TONY STREETER

35 Silos Williamstown, WV 26187

304-375-2140

LinkedIn Profile: www.linkedin.com/in/tonystreeter

Summary

Senior Marketing Leader with expertise in effectively leading teams of marketers to develop new product and service solutions.  Over 18 years of classical marketing experience combined with significant creativity and intuition has led to patented applications, new strategic directions, an impassioned workforce and improved future revenue prospects.  In search of a marketing leadership position within a growth oriented company.

Demonstrated expertise in the following areas:

• New Solution Development
• Sales Strategies
• Transformation Strategies
•  Market Analysis
• Acquisition/Vendor Integration
• Matrix Business Teams

Professional Experience

Deluxe Corporation, Shoreview, MN

2006-December 2008

$1.6B Manufacturer of Personal and Business Check Products

Senior Solutions Architect, New Solutions Development

2007 - December 2008

Responsible for identifying market opportunities and investigating companies for acquisition and/or partnership.  Strong focus on small business services which would increase loyalty and generate new revenue streams. 

• Identified PartnerUp as a company who could introduce a community element to our small business segment.  Believed that an interactive online community of small businesses helping other small businesses with an integration of our banking network would put Deluxe in a unique position.  Executive management agreed and company was acquired in July 2008.  Current projects are confidential in nature.
• Filed patent for “Deluxe First Impressions”, a new customer onboarding program that realized client attrition improvement of 30% and check revenue increase of 120%.
• Piloted “Deluxe Building Impressions”, attraction strategy leveraging life event triggers tied to appropriate financial products.  Utilized a multi-variant testing approach of various recipe combinations.  Test expanded into small business arena with average of 9% response rate requesting more information and appointments.

Director, Core and Solutions Management

2006-2007

Led overall management of Core Product and Non-Core Solutions. 

• Directed team of 14 marketers responsible for a $400 million core product line and $20 million in new services revenue.  Managed $4.8 million marketing expense budget.
• Co-led company-wide initiative to reduce core product line costs while increasing product stability and profitability.  Identified $80 million in cost-take-out initiatives including changes to manufacturing processes, Ecommerce and product simplification as well as footprint optimization for the Call Center and Plant network.
• Championed the reduction of our Internet applications from 17 to 2 (browser and mainframe) over a three year timeframe. Member of Executive Steering Team for Internet developments.
• Directed core product simplification effort and 2007 point-of-sale development resulting in reducing 1,100 SKUs to 800, reducing check designs to meet market need, and reconfiguring packaging to new “flat package”. Member of Executive Steering Team for Point of Sale development. 

“Tony is an intuitive new product developer who pulls the details together to make things happen.”  John Marden, Executive Director, New Solutions Development. 

Offenberger & White, Marietta, OH

2004-2005

Marcomm Firm Assisting $20 - $50mm Businesses with Product and Service Initiatives

Vice President, Marketing & Business Development

• Attracted new clients through consultative approach, resulting 50% year-over-year increase in billings.
• Provided strategy, direction and actionable goals for mid-size business owners through marketing audits.
• Changed company focus away from individual projects and toward funded, retainer relationships.

Harland-Clarke (Formerly Clarke American), San Antonio, TX

1998-2004

$800M Manufacturer Personal and Business Check Products

Director, New Product Development

2002-2004

• Developed four integrated programs (Business and Personal Express Welcome, Address Change, Marketing & Information Services) positively impacting the corporate economic model and creating pilot sales of $2.5 million.  Roll-out valued at $15 - $20 million.
• Directed new program development staff of five and led Key Company Teams.
• Managed the company's formal New Product Development process across all marketing entities.

Director, Internet Marketing

1999-2002

• Developed company’s first, customer-focused e-Commerce applications, creating sales of $28 million.
• Created and implemented comprehensive customer Internet marketing strategy.
• Championed cross-functional development teams to enhance Web site features and functionality.
• Received “Superior Contributor” award (highest award to an individual) in 2001.

Senior Marketing Manager, Business Product Marketing

1998-1999

• Created a business products program (Expert Solutions) that removed branch apprehension and improved sales by $15 million.  Integrated Call Center, Direct Mail, product catalog and branch channel activities to significantly improve order capture rate.

“Tony provided great leadership, organization and creativity at Clarke American.” Fred Hagerman, Vice President Direct Response Marketing.

WALLACE, Inc., Lisle, IL

1996-1998

Purchased by RR Donnelly in 2004 to Become Foremost Leader in Commerical Printing

Vertical Market Manager, Financial Market/Security Products

Created family of security products: document security, tamper-evident labels and biometric identification.  Formed four strategic alliances, worked closely with R&D, educated internal departments and trained sales force.  

• Developed and trademarked BioSecure® Inkless Fingerprint Technology. Focused applications within the airline industry and insurance market. Won 1997 “Technology of the Year Award” from Packaging Technology & Engineering magazine. Inventor on two patents in 1999.

ADDITIONAL POSITIONS HELD

DUPLEX PRODUCTS, INC. - DeKalb, IL

1995 - 1996

Product Manager, Specialty Products

PIONEER FINANCIAL SERVICES - Schaumburg, IL

1993 - 1994

Manager, Marketing and Field Communications

DUPLEX PRODUCTS, INC. - DeKalb, IL

1990 - 1993                 

Marketing Coordinator, Healthcare Division

1991 - 1993

Account Executive

1990 – 1991

Education

Bachelor of Science, Valparaiso University, Indiana (1990) – Marketing Concentration